Introduction to the rise of short-form video platforms   Short-form video platforms are driving much of the digital world's rapid expansion. TikTok, Instagram Reels, and YouTube Shorts have taken the world by storm because they instantly capture the interest of v

    Introduction to the rise of YouTubers   YouTube lets ordinary people become global influencers. A decade ago, making a living making and distributing online movies seemed impossible. In 2024, many talented YouTubers quitting mainstream media to pursue their passion f

    Introduction to the rise of YouTubers   YouTube lets ordinary people become global influencers. A decade ago, making a living making and distributing online movies seemed impossible. In 2024, many talented YouTubers quitting mainstream media to pursue their passion f

    Introduction to Influencer Culture   Influencer culture has swept the globe in the digital age. Aspiring producers now have access to a powerful platform in YouTube, which virtually instantly makes regular people into international celebrities. Countless views and mi

    Introduction: The growing trend of YouTubers quitting   The way the digital world is changing is evident in the tsunami of YouTubers quitting in 2024. Many creators who were once part of a vibrant community ready to express their hobbies are now withdrawing from the